Cross Street
Brand Management, Graphic Design, Web Design, Creative Direction
Agency/In-House
Cross Street
Website Link
Contributors
Olivia Roberts, Copywriter
Karla Zamudio, Blog Design
Dan Lavache, Web Developer
I joined Cross Street as the company’s sole graphic designer in 2023 and quickly found myself immersed in the fast-paced world of real estate development. Since then, I’ve served as a key steward of the Cross Street brand, leading creative direction and producing a wide range of design work in support of both internal initiatives and developer clients.
Not Your Average Hiring Post
I needed to establish what a "Now Hiring" social post would look like for the new Cross Street brand. A key aspect of our brand voice is authenticity, so I took this opportunity to showcase to the public and future employees that Cross Street doesn't take itself too seriously. Abandoning the same copy-and-paste "Looking for a passionate [insert job title here] to join our team" social media post and opting for a sense of humor and relatability.
Midyear Market Report
I designed Cross Street's inaugural market report from cover to cover.
An Unconventional Brokerage Website
Cross Street originally had an entirely different name and brand (Peak Realty). I joined the team as the rebrand was taking shape and noted to the President that the company would require a redesigned website. I volunteered to design the website in partnership with our VP of Technology and web developer. You can learn more about my planning and creative direction in the full case study by clicking the button below.
