That moment sparked a passion for design that would take another six years to turn into a career. I went from selling custom stickers on my college campus to landing a Junior Designer role before I had my diploma. Today, I've taken my skills to the open market as a freelancer, working directly with business owners to bring their brands to life.
Every project I take on is a reminder of how far I've come—and how much I love what I do.
My first logo
My Lore
Now, let’s take a trip back to when I was 13. My mom had started selling diabetic-friendly cookies at local markets, and soon, a local grocery store chain picked them up for their shelves. She decided to name the business after me: “Grace’s Gourmet Goodies” (I had zero say in that name). To help launch the brand, I hired a designer on Fiverr to create a logo. When I opened the email with the subject line “Logo Delivered,” I was... disappointed. So, I decided to take matters into my own hands.
I fired up Microsoft Word (yes, you read that right) and designed my own logo. It was awful. But at the time, I was incredibly proud of it.
Software
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Illustrator
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Photoshop
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InDesign
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Lightroom
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Canva
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PowerPoint
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Figma
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Sketch
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Wix
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Squarespace
AI Tools:
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ChatGPT
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Midjourney
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Adobe Firefly
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Krea
Top Skills
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Brand Strategy & Design
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On-Brand Collateral
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Graphic Design
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Creative Direction
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Web Design
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CMS Web Development
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Print Production
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Design Team Leadership
My Education & Certifications
BFA - Graphic Design
Maryville University
AIGA, 2024
Credential ID 1307375
My Experience
Lead Designer, Cross Street
March 2023 - July 2026
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Spearheaded 20+ multifamily brands—shaping everything from logos and visual identity to the way they show up on signage, merchandise, digital campaigns, and print pieces.
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Launched 21 responsive apartment websites and led the complete redesign of our corporate site after a major rebrand.
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Opened a new revenue stream by packaging creative as a service for our developer partners.
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Mentored junior designers, collaborate with writers and brokers, and made sure every story we tell—whether online, in print, or in person—felt consistent, compelling, and unmistakably Cross Street.
Art Director, Impact Networking
May 2021 - March 2023
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Led creative work for 8+ clients, managing everything from brand identities and social media content to photo shoots, trade show booths, and websites.
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Used market research and audience insights to shape creative that resonated.
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Designed pitch decks and contributed to research for our New Business team that helped close over $1M in contracts.
Graphic Designer, Arch Apparel
June 2019 - March 2020
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Created original streetwear designs that connected with the brand’s clientele.
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Collaborated with local businesses to produce limited-edition retail apparel and campaigns.
About Me
I’m a Graphic Designer, Art Director, Web Designer—whatever the title, I’m a Creative Problem Solver at my core. Over the last nine years, I’ve worked closely with clients to tackle their creative challenges. I take a wholistic approach to design: I dig into the who, what, when, where, and why of every piece I create to make sure the end result isn't just nice to look at—it connects.
